Marketing

If there is one thing you are going to do to help your website get better ranked by search engines. Adding keywords to your website's meta-tags isn't going to do it. The only way adding new keywords to your meta-tags will help is the following:

If you're looking for a great way to see how popular or how well established a web site is, this new website is just the tool. It is similar to the Google Page Rank metric where it rates a website based on the number of links to it and its overall value, but this new tool accounts for a number of other factors. Page Strength Tool

What it analyzes

• Domain Age (How long your website has been running. Usually an older website will have more prestige.)

Is your website sending the right message to your viewers? The most essential elements of a sales driven or promotional website. While today's entry is focused mainly towards corporate websites it does pertain to all sites as well.

In the recent year or two both Google AdWords and Overture.com have been #1 when it comes to pay per click advertising. The dynamic capabilities of both engines allow for easily manageable marketing campaigns that reach targeted customers. But will the upfront cost get you higher traffic in the long term?

I just went by the local Barnes and Noble today and picked up this book The Ultimate Marketing Toolkit and found it to be very straight forward and practical for anyone starting their new business or looking at expanding their current marketing strategies.

Because you built it... it doesn't mean they'll come. Visitors that is. This is especially true if your not telling anyone about your website. Why do I say this? Because I'm not trying to mislead you like all of those "Get Top Rankings Now!!!" idiots. Lack of marketing campaigns is what many E-Businesses are suffering from. Having an online business requires just as much, if not more, advertising and promotion as a regular brick and mortar business.